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11th Mai
2010
written by jannnsen


Wordpress Video Plugin

Sometimes things turn out to be pretty annoying and you wish you could  turn back time and spend and invest a bit more for your access to the internet. Well, my friends Michael and Katjuschka went through this “nightmare” - they made a bad experience with a company and now they do what “empowered” customers are enabled to do now because of the technical progress and the Web: they strike back.

Enclosed you can find the product of what marketers call “detractors” on the web. And these detractors can be a serious problem for companies. Only a few of them, or even only one person, can seriously harm a brand’s image and can also have impact on a company’s sales.

The example above also demonstrates the importance of WOM on the Web. Share it, vote it, comment it, spread it… if you like Aldi or not :0) you decide.

12th Dezember
2009
written by jannnsen

Everyone who is interested in Marketing and trying to read up and educate himself in the realm of Social Media Marketing, will sooner or later come across the the following three letters: ROI

Enjoy the following slideshow. Very interesting and useful ideas. And I love the style… good work. Thanks for that.

2nd Dezember
2009
written by jannnsen

Kommentarlos - und sehenswert:

dagobert-duck-geld

Wie funktioniert Geld? Teil 1-3.

22nd November
2009
written by jannnsen

Ich bin ja ein großer Fan des Tischkicker Spiels. Während meiner Zeit in Nürnberg haben wir in der Mittagspause immer eine Runde gekickt, ich erinnere mich noch immer gern daran. Leider leider komme ich Moment nicht dazu. Wenn ich aber zurück in Bamberg bin, hoffe ich, dass sich jemand zum zocken findet. Wie auch immer…

Dieses kleine Video habe ich soeben mehr oder weniger per Zufall auf  You Tube gefunden. (Googles Webmaster Tool hat mir gesagt, dass jemand meinen Block gefunden hat, indem er “Tischkicker Weltmeister” bei google gesucht hat - das musste ich natürlich “investigieren” - Die Nachforschungen habe ich dann abgebrochen, als ich das Video fand).

Ich denke ein schönes Beispiel, dass einfache, kostengünstige Produktionen meist mehr potential haben als aufwendige Werbefilmchen. Die Zielgruppe stimmt, es ist smart und professionell gemacht, und die Message kommt auch rüber.

Daumen hoch von mir… viel Spass:


Wordpress Video Plugin

10th November
2009
written by jannnsen

Bin ich gerade drauf gestoßen, finde ich ziemlich interessant… Hab nie etwas von New Coke gehört. Liegt vielleicht daran, dass ich noch nicht geboren war… (oder es noch nicht wusste, wie auch immer, es war 1985 auf jeden Fall)

Sieht aber auch merkwürdig aus.

6th November
2009
written by jannnsen

At the moment I am working on a corporate brochure at work. Which is literally exciting…

Anyways… Now, here at British Library, I am reading the following quote in the “Cluetrain Manifesto”.

If you want to take the first baby step towards entering the market conversation, torch any brochure ware on your site. At best your networked market views it as a speed bump, at worst as an insult.

What do you guys think? I think he makes a good point.

2nd November
2009
written by jannnsen

21st Oktober
2009
written by jannnsen

I think: this is actually hilarious! Check it out and post your result. Below some inspiration for you…

should I grow a beard?

20th Oktober
2009
written by jannnsen

Für alle, die keine Zeit haben sich abends in den Ohrensessel zu kuscheln und das ein oder andere Buch zu lesen (oder einfach die Bücher nicht haben, oder einfach zu faul sind)

Für diejenigen, die dafür aber viel unterwegs sind in Bus und Bahn, auf dem Rad oder zu Fuß…

… für all die, die dazu noch zu den glücklichen Besitzern eines tragbaren Medienabspielgeräts gehören…

… und zudem diejenigen, welche nicht auf eine gewisse klassische Bildung verzichten wollen oder. können…

… für die sollte sich auf folgendem Webserver etwas finden lassen. Anschaun und Entdeckungen bitte hier posten. Mich interessiert’s auch…

libri vox banner


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Previous

BLOGROLL


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