Archive for Mai, 2010

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Sometimes things turn out to be pretty annoying and you wish you could  turn back time and spend and invest a bit more for your access to the internet. Well, my friends Michael and Katjuschka went through this “nightmare” - they made a bad experience with a company and now they do what “empowered” customers are enabled to do now because of the technical progress and the Web: they strike back.

Enclosed you can find the product of what marketers call “detractors” on the web. And these detractors can be a serious problem for companies. Only a few of them, or even only one person, can seriously harm a brand’s image and can also have impact on a company’s sales.

The example above also demonstrates the importance of WOM on the Web. Share it, vote it, comment it, spread it… if you like Aldi or not :0) you decide.