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The power of Detractors | jannnsenblog
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Main image
11th Mai
2010
written by jannnsen


Wordpress Video Plugin

Sometimes things turn out to be pretty annoying and you wish you could  turn back time and spend and invest a bit more for your access to the internet. Well, my friends Michael and Katjuschka went through this “nightmare” - they made a bad experience with a company and now they do what “empowered” customers are enabled to do now because of the technical progress and the Web: they strike back.

Enclosed you can find the product of what marketers call “detractors” on the web. And these detractors can be a serious problem for companies. Only a few of them, or even only one person, can seriously harm a brand’s image and can also have impact on a company’s sales.

The example above also demonstrates the importance of WOM on the Web. Share it, vote it, comment it, spread it… if you like Aldi or not :0) you decide.

1 Kommentar

  1. Jörg
    25/07/2010

    Haha, läuft. Cool gemachtes Video. Ob er es doch noch zum laufen gebracht hat? Grüße, J.

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