Digital Marketing

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Sometimes things turn out to be pretty annoying and you wish you could  turn back time and spend and invest a bit more for your access to the internet. Well, my friends Michael and Katjuschka went through this “nightmare” - they made a bad experience with a company and now they do what “empowered” customers are enabled to do now because of the technical progress and the Web: they strike back.

Enclosed you can find the product of what marketers call “detractors” on the web. And these detractors can be a serious problem for companies. Only a few of them, or even only one person, can seriously harm a brand’s image and can also have impact on a company’s sales.

The example above also demonstrates the importance of WOM on the Web. Share it, vote it, comment it, spread it… if you like Aldi or not :0) you decide.

Everyone who is interested in Marketing and trying to read up and educate himself in the realm of Social Media Marketing, will sooner or later come across the the following three letters: ROI

Enjoy the following slideshow. Very interesting and useful ideas. And I love the style… good work. Thanks for that.

At the moment I am working on a corporate brochure at work. Which is literally exciting…

Anyways… Now, here at British Library, I am reading the following quote in the “Cluetrain Manifesto”.

If you want to take the first baby step towards entering the market conversation, torch any brochure ware on your site. At best your networked market views it as a speed bump, at worst as an insult.

What do you guys think? I think he makes a good point.